Consumer targeted for Hatchback Used Cars
The dynamics of the development of the national four-wheeled vehicle market was influential to the used car business (mobkas). This year, the trend began to show an increase in compact cars on the market, began to approach the belle of multi-purpose vehicle (MPV), which is dominated mobkas. Compact car category in question, is the Honda Jazz hatchback segment class, the Toyota Yaris, Mazda2, Ford Fiesta, and so forth. Also includes a segment city car (city car) and LCGC, such as Honda Brio, Toyota Etios, Nissan March, Mitsubishi Mirage, Suzuki Splash, until ranks Agya, Ayla, Brio Satya, Karimun Wagon-R, and Datsun Go +.
"From the extensive research carried out car manufacturers, the compact car market in Indonesia is expected to rise as raising the productive age whose income is getting better too. Nearly all issued brand new products in this segment and proven to be true," said Leovan Widjaja, owner mobkas Auto11 outlets in Karawaci , Tangerang, to KompasOtomotif (13/7). Characteristics of new consumers who are relatively young, do not want the kind of car that is great because it is only used for personal needs. Compact cars into their top choice, although the market demand for fixed large MPV segment.
Influence to used cars, further Leovan, occurs because in the MPV segment sales promotion conducted many car manufacturers to boost their sales. Moreover, in the MPV segment also more options with the presence of other brands, such as Ertiga, Spin, Evalia, until Mobilio. Various car manufacturers put sales promotions to boost sales of these types of cars, ranging from discounts, installment lightweight, low interest, until the raffle prizes or directly to consumers. "Finally, because the price of new cars is reduced, affected mobkas MPV on the market as well," revealed Leovan who previously served as General Manager of this Mobil88.
Characteristics of consumers mobkas, further Leovan, predominantly on the ability to spend money base (DP) of about USD 50-60 million, with a maximum of installment payments of USD 4-5 million per month. Now, with a variety of sales programs that do car manufacturers, this portion can be obtained from the new car. "Even worse, there are also car manufacturers who can provide a cheaper mortgage, to $ 3-4 million for installment up to 5 years. Means that mobkas MPV segment at this time is again disrupted the market," said Leovan.
So, what do businesses mobkas? They eventually divert their concentration sell mobkas MPV with the older age under 4 years (from new cars). Currently, a large number of mobkas the market is dominated by production 1-3 years down, so that margins can be maintained. "The problem is, it's been difficult to find mobkas the age of 4 years and under, so when people say selling MPV mobkas it down, because of stock car lawasnya bit," Leovan lid.